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Forming a Business Association or Joint Venture
by Karen Kelly: - an Accredited EQ Trainer and Qualified Life Skills Coach, who founded and managed a successful Recruitment Agency for 11 years.
The words “Coach” and “Trainer” on a person's resume does not automatically qualify them as someone credible, who has automatic right to access your emotions.
The right Coach can assist you in growing yourself, your career and your financial status, and SA has some wonderful Coaches on offer.
We spend large amounts of time on research before choosing a wedding venue or a car dealership, yet we willy-nilly hand our emotions and/or business connections over to a complete stranger. Seeing someone's face on adverts does not mean that they are worthy to be a custodian of your inner emotions or business credibility.
The scary fact is that we will test-drive a car before investing our money, but we tend to take people at face value. When in actual fact, investing in our self worth is far more important.
The following are pointers for people seeking a committed relationship with a coach or a joint venture with another coach. These are tips to test-drive your potential Coach:
- Check their qualifications; confirm that they still have a business relationship with their trainer. Have they maintained the criteria stipulated by their trainer on the use of their training materials and behaved in an ethical manner? An emotionally mature person will maintain a respectful relationship with their trainer and will possibly regard them as a mentor.
- Have they built up a good brand name or do they constantly change their business identity. Do a web search and see how successful they have been. Remember to check on previous names or entities. A Coach is selling themselves, their emotional maturity and their problem solving skills. If you interact with someone on a deep emotional level who has problematic relationships and battles to sustain projects, you will most likely see yourself sliding backwards.
- What community projects have they been involved in? Have they stuck with it or moved on? Have they achieved success with charity projects before or did the projects go wrong? Be cautious if the reason for the failure of the project is that it was someone else's fault, a bad product, bad economy or bad business partners? An exceptional coach or trainer, should understand the principles of planning and therefore would have researched all of those things before starting.
- Are they registered with a Coaching Association and are they accountable to an organisation? Will you have any recourse should anything go wrong?
- Are they using qualified people to run courses on their behalf?
I believe that it takes commitment and hard work to build business credibility, and therefore I would hesitate to take a chance on an unknown entity without doing research, and would use the same principles to choose a coach. The coaching industry is much like any other – there's always someone ill-equipped in the industry that “talks the talk, but does not walk the walk”.
The above questions will either assure you that your new partner is the right person for the job, or have you reaching for your takkies pronto.
Written by Karen Kelly
From The Xtreme Learning Academy
Port Elizabeth, Eastern Cape
082 320 3154
karen@xtremeprojects.co.za
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